I was in charged of the 3D Art Direction on the Powens rebranding. We decided to work with 3D to have a great flexibility in the visual reprensentation of the brand. It also allowed us to play with materials, especially glass, as it could convey, on one hand, a feeling of transparency, which is important nowadays, but on the other hand, when bluring this glass, it conveys a sens of privacy, wich is also a massive point when manipulating datas.